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From the CEO: Wine Tourism Produces Good Fruits for Cape Town
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Wine trade plays a large role in promoting the growing wine tourism industry |
As the world becomes smaller and more networked, niche tourism is gaining momentum as an important approach to identifying target markets and converting would-be visitors. Tourism minister, Marthinus van Schalkwyk, has previously said that wine tourism contributes R5 billion to the local wine industry’s annual R22 billion turnover, making it an important contributor to sustained job creation and economic growth. The wine industry provides employment for around 275 000 South Africans.
The potential for wine events and wine experiences is rapidly evolving with showcases such as the Good Food and Wine Show, the TOPS Gugulethu Wine Festival, Soup Sip and Bread in Durbanville, and the Wacky Wine Weekend in Robertson being just the tip of the iceberg.
Earlier this year, The International Wine Review reported that some of the best sweet wines in the world are produced in South Africa and that wine tourism is better developed in South Africa than any other country. The writers Don Winkler and Mike Potashnik added, “While the country is located far from most foreign wine lovers, it offers huge rewards to those who visit its wine country.” Read the full report here.
Mariëtte du Toit-Helmbold
CEO: Cape Town Tourism
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Insights from German and Dutch trade reps
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Cape Town Tourism’s representatives Anneli Bronkhorst (The Netherlands) of WW Tourism and Barbara Zieme of Akomasa (Germany) with CT Partnership's Zaid Minty |
Cape Town Tourism (CTT) representatives from Germany and The Netherlands recently addressed CTT members at the University of Stellenbosch Bellville campus. The session allowed the local tourism industry access to insights from these markets, which are key priorities for inbound travel to Cape Town.
Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism, said both German and Dutch are big spenders in Cape Town, spending R1.3 billion and R0.7 billion, respectively, per year on average. “These are still markets we predominantly rely upon for the bulk of our visitors,” she said, adding that Germany was one of the few European countries that has not been in recession. Click here to read more about the positive travel outlook from Germany and The Netherlands.
Visit our industry specific blog to download the Industry Networking Session Presentation and for detailed insights into the German and Dutch travel markets.
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What we've been doing
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In May, we launched our winter campaign “Discover why Cape Town warms up in Winter”. The campaign includes radio adverts on 5fm and print adverts in the Sunday Times newspaper.
We also attended Indaba 2012 in Durban with favourable exposure through the signing of the Three Cities Alliance with Durban and Johannesburg.
Our media ROI for the month amounted to
R 2 502 471.25 driven by media around the signing of the Three Cities Alliance and Table Mountain’s official designation as a New7Wonder of Nature. May also saw an increase in website traffic by 21.41% year-on-year. Read the full update here.
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A total of 176 member care communications were recorded for May, including emails, office calls and telephonic interactions.
Members are encouraged to check out the special member deals for visitors on offer this winter – refer your guests to some super value adds for accommodation, attractions and activities.
The Visitor Information Centre (VIC) network (excluding the accredited VIC’s) achieved 9 051 walk-in visitors during May, of which 4 423 were domestic and 4 628 were international visitors. This is a 12% decrease month-on-month. Read the full update here.
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City Sightseeing CEO Claus Tworeck's top five unexpected sights
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CitySighteeing CEO Claus Tworeck |
If you’ve been on one of the informative and fabulous City Sightseeing Cape Town tours, you’ll know that there’s nothing quite like taking in the gorgeous vistas and iconic attractions of the Mother City from aboard the tour bus.
The City Sightseeing Cape Town's services have grown since the company's inception in 2002, and now include a canal cruise from the Cape Town International Convention Centre
to the V&A Waterfront, a wine tour through the Constantia Winelands and a magical summer night tour through the city.
CEO of this beloved Cape Town attraction, Claus Tworeck shares his top five unexpected city sights with us and explains why he loves Cape Town. Read more.
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Member showcase (PSPs)
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Gift out the Box is an innovative online gift service allowing one to find the perfect gift without any stress.
Offering a wide variety of luxury items, from golfing and haute cuisine dinners to spa packages, Gift out the Box also allows the recipient of the gift to select the unique experience of their choice.
Cape Town Tourism members can enjoy a 7% discount on their purchases. For more information, email info@giftoutthebox.com or visit www.giftoutthebox.co.za.
Blackball Rentertainment services the entertainment industry throughout Southern Africa with high-quality products at competitive prices and continues to roll out innovative ideas into new markets.
Blackball's experienced sales department is on hand to offer advice on new and second-hand equipment, as well as full servicing of all games tables.
Should you need to supply short or long-term entertainment equipment solutions, are planning an event that requires our products and services, would like to purchase a Foosball table or are having a party, call us, visit our website or pop into our offices and let us assist you.
Cape Town Tourism members can enjoy 10% discount on any Blackball Rentertainment rental. For more information, email gina@blackball.co.za.
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